In this blog post, I will be discussing about the 10 techniques that the advertisers use for there ad, commercial, pictures and etc...(see the 10 techniques below).
10 techniques:
Humor - Funny or crazy images that make the viewer laugh.
Macho - Strong, tough, powerful – usually males. May carry weapons or be pictured in dangerous situations. Cowboys.
Friends - Groups of people enjoying each other and doing things together. Buddies, pals and friendship.
Family - Mother, father, children or a family. May also be intergenerational group.
Fun - Everyone is happy – smiling and laughing. Often images of people doing fun things and having a good time.
Nature - Outdoor settings – mountains, ocean, desert, snow, flowers, etc. May or may not have people included.
Sexy - Emphasis on physical attributes of models, usually female; may wear revealing clothing and be shown flirting through attitude or body language.
Cartoon - People or animals portrayed as drawing or animation, often humorous.
Celebrity - Someone most people recognize – athlete, musician, politician, or movie star.
Wealth - Expensive and elegant places and things. Big houses, new cars, jewelry, designer clothing, etc.
In class, we discuss about how advertisers can capture our eyes with there selling product. The theme for these 10 techniques is "persuasion" Persuasion when they convince you to do things. In our topic, they presuade people to buy there product. In class, the teacher told us that the sellers show mostly the good things in there products and less on the bad things.
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